Work
Building clarity with data in higher education.
I help institutions make faster, better decisions with analytics that leaders actually use.
Current Role
- Design, build, and maintain institutional research dashboards in Power BI (enrollment, retention, major migration, faculty teaching history) using data from Ellucian Banner (Oracle/PL-SQL).
- Partner with senior leaders (Provost, Deans, Chairs) to translate strategic questions into data-informed analyses.
- Lead the transition from Tableau to Power BI, reducing ad hoc data requests by 50% and improving timeliness of executive decision making.
- Develop automated reporting pipelines with Power BI and Power Automate, improving data integrity and reproducibility.
- Presenter for the SUNY Power BI User Group on best practices.
Selected Work
Tableau → Power BI Migration
Led the transition from Tableau to Power BI across SUNY Farmingdale’s institutional research office. Built enrollment, retention, and faculty dashboards on Ellucian Banner (Oracle/PL-SQL), reducing ad hoc data requests by 50% and improving timeliness of executive decision-making.
Digital Marketing Analytics: MMM & MTA
Capstone project applying Marketing Mix Modeling and Multi-Touch Attribution to map the path to purchase. Combined statistical modeling with real-world campaign data to quantify channel effectiveness and optimize marketing spend allocation.
Database Migration Tool
Developed and deployed a C# migration tool to move content from Sitefinity CMS to Azure SQL, serving multiple client stakeholders across 3 high-value IT projects with 95% client satisfaction.
Thought Leadership
Everyday Data with PnZ — conversations about data analytics, AI, and the future of work.
Education
Class Representative. Capstone: Digital Marketing Analytics using MMM & MTA for path to purchase. Coursework: Machine Learning, Generative AI, Data-Driven Decision Making, Big Data (GCP, AWS), Network Analytics, Statistics, Data Mining, Modern Artificial Intelligence.
Algorithms, Data Structures, Databases, Web Development, Mobile Development, Cloud Computing (AWS/Docker), Parallel Programming.